An Italian manager is taking charge of Danish label Ganni from October 22 2018. Andrea Baldo, former CEO of leather goods brand Coccinelle, has been picked to step into the same role for Ganni. He will be replacing Nicolaj Reffstrup, who was the label’s CEO since 2009.
Ganni was founded in 2000 by Frans Truelsen, and its original core business was cashmere. Nine years later, it was bought by Ditte and Nicolaj Reffstrup who, thanks to an effective marketing strategy targeted at influencers and journalists, gave the brand a new lease of life. So much so that in December 2017, the L Catterton investment fund (an affiliate of LVMH) acquired a majority stake in the label.
“We are very excited at having Andrea [Baldo] on board. He has an in-depth knowledge of the industry, as well as the rare expertise acquired managing both luxury labels like Margiela and Marni, and more contemporary brands. Together, we will form an unbeatable team. Personally, I hope to have more time for working on our sustainable development plans, on our label’s worldwide deployment and on its digital strategy,” said Nicolaj Reffstrup about the new appointment.
Ganni is currently distributed via nearly 400 retailers worldwide, in addition to its 21 stores in Scandinavia. It is accustomed to collaborating with the most prestigious fashion e-tailers, and from May 2017 it featured exclusive capsule collections on Mytheresa and Net-a-Porter. Last March, Ganni decided to sell its first denim line on Net-a-Porter.